Surely many of you are familiar with this problem, especially those professionals who work as managers or commercial directors in golf resort complexes. So that
Surely many of you are familiar with this problem, especially those professionals who work as managers or commercial directors in golf resort complexes. So that
According to the latest study just published by the sports research company “Sports Marketing Surveys”, it has announced an increase in the number of rounds
According to the latest statistics coming to us from bodies such as IAGTO, golf tour operators continue to be the main drivers of golf holidays
It’s funny how in most board meetings, the word “luxury” always comes up whenever we try to focus our product on a certain customer profile.
It’s no use being very good, having the best product, or the best service if we don’t know how to communicate it. Today we have
Reading this week the article that digital recruitment Peak Sales published on this topic, I couldn’t resist sharing it with all of you. It is,
The data on Holiday and Golf Tourism on the Costa del Sol, which includes the strip between the bordering areas of Nerja and the Cadiz
After the latest article published by Sarah Max in the New York Times, it seems that from the other side of the Atlantic the waters
In recent years, many golf courses in Spain have faced difficult times. Some have reduced their operations, others have changed their business model, and in
One of the biggest mistakes in managing a golf resort is believing there is only one type of customer. The reality is completely different. Within
On the relationship of marketing and empathy in the golf industry In the golf industry, marketing and empathy are far more connected than many companies
Have you wondered what are the criteria used to adopt a correct pricing strategy? How do golf courses and resort hotels establish their price rates?
Photo: edgadyaponte.net Did you know what online reputation is? I guess most of you have researched it on Wikipedia. But? Do you know how these
Did you know what online reputation really is? Most of you have probably heard the term before or even looked it up on Wikipedia. But
This topic has been a source of controversy among many sales professionals. Especially when the marketing actions for golf courses have been carried out hand
Why are women important in golf tourism? Today I have the pleasure of introducing you, and inviting to my professional blog my friend Miklós Breitner,
The 2013 analysis is summarized as an exercise full of social and economic changes, which organizations have had to assume in a short period of
KPI golf stats What are KPIs in the Golf industry? Key performance indicators, or KPIs, are measurable statistics that golf courses use to evaluate the
Photo: www.work-in-bavaria.de Although the title of the post may seem unusual to you, the reality is that it is a disease that continues to spread
At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.