Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you
I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,
Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain
I have spent more than 20 years managing national and international golf courses, semi-social and purely commercial, from Sotogrande to Sicily, and I always see
This year, my favorite Christmas card did not come from any client or any golf course. It came from CEIP Gloria Fuertes in Guadiaro, San
My provocative opinion: it is harder to commercially manage a boutique hotel. It requires significantly more effort for its average prices to generate profitability comparable
The Day We Eliminated No-Shows for Good For years, golf courses have quietly absorbed the cost of no-shows. Tee sheets looked full, but in reality…
The sun as the driving force behind the industry’s business. If there is one thing that defines golf tourism, it is the pursuit of a
Hello everyone, It has been a while since I updated the blog about commercialization and marketing in golf courses and hotels. The large volume
Tourist indicators of the Costa del Sol 2015: Growth in travelers and overnight stays in hotel establishments, motivated by an increase in the international market.
The balance of this year 2015 could not have been more productive in generic terms. Although we have highlighted the growth in tourist visits to
Golf Vacation Insider, The Internet’s leading independent golf travel referral source recently conducted an online survey among its 350,000 active subscribers to learn more about
For some time now I had on my content agenda to establish a short list with the main reasons why small, medium and large corporations
Se acercan las propuestas de presupuestos, y con ello, el diseño de planes comerciales y de marketing en grandes complejos hoteleros, resorts y campos de
The International Golf Travel Market ( IGTM ) , the most important in the world for golf tourism suppliers, buyers and for the media world.
According to the latest report by HSBC, the golf industry is still in a period of transition due to the economic and social changes taking
Golf is a strategic tourism segment in Spain. Our coastline has autonomous communities that include this sports and family tourism sector in their action plans,
The survey was conducted among more than 4,000 Golfshake members as well as website visitors (up 25% in 2013), with responses from a broad spectrum
“It’s no use having the best product, the perfect location and an enviable distribution system if we don’t have an extremely motivated sales and operations
At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.