Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you
I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,
Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain
I have spent more than 20 years managing national and international golf courses, semi-social and purely commercial, from Sotogrande to Sicily, and I always see
This year, my favorite Christmas card did not come from any client or any golf course. It came from CEIP Gloria Fuertes in Guadiaro, San
My provocative opinion: it is harder to commercially manage a boutique hotel. It requires significantly more effort for its average prices to generate profitability comparable
“You are the only ones who do it that way.” It is a recurring phrase in golf course management. We have heard it more times
The Day We Eliminated No-Shows for Good For years, golf courses have quietly absorbed the cost of no-shows. Tee sheets looked full, but in reality…
The sun as the driving force behind the industry’s business. If there is one thing that defines golf tourism, it is the pursuit of a
Following in Malaga this past May 14th, I was pleasantly surprised to see that many agencies and tour operators have begun implementing golf courses with
https://www.youtube.com/watch?v=bPaoLdeTELM Hello everyone, It has been a while since I last updated the blog on commercialization and marketing in golf courses and hotels. The high
Tourist indicators of the Costa del Sol 2015: Growth in travelers and overnight stays in hotel establishments, motivated by an increase in the international market.
The balance of this year 2015 could not have been more productive in general terms. We have experienced a notable growth in tourist visits to
Golf Vacation Insider, the leading independent source for golf travel references on the Internet, recently conducted an online survey among its 350,000 active subscribers to
For some time now, I had on my content agenda to establish a short list of the main reasons why small, medium, and large corporations
Budget proposals are approaching, and with them comes the development of sales and marketing plans for large hotel complexes, resorts, and golf courses. Many sales
The International Golf Travel Market (IGTM), the world’s most important fair for golf tourism suppliers, buyers, and media, has helped generate an estimated turnover of
According to the latest report provided by HSBC, the golf industry remains immersed in a period of transition, driven by economic and social changes in
Golf is a strategic tourism segment in Spain. Our coastline has autonomous communities that include this sector of sports and family tourism in their action
The survey was conducted among more than 4,000 Golfshake members, as well as website visitors (up to 25% in 2013), with responses from a wide