Golf Tour Operators or direct sales?

According to the latest statistics coming to us from bodies such as IAGTO, golf tour operators continue to be the main drivers of golf holidays around the world.
Golf courses and hotels reported this past year, 2014, that at least 52% of their visiting courses were booked by golf tour operators, while research carried out this year by “Tom Cotter” of the University of Ulster increases the figure by 66% across the 47 resort golf courses on the island of Ireland.

Results from IAGTO’s second annual survey show that 2014 marked the third consecutive year of growth in sales at golf courses and hotels via golf tour operators around the world.

Sales grew by 9.3% in 2012 and 11.1% in 2013, with year-on-year growth in the first quarter of 2014 of 14.5% as a result of reports of good performances in summer golf destinations. and early bookings for the upcoming winter golf season.

The Sun is undoubtedly confirming another good year for the golf tourism industry. The satisfaction indicators experienced by golf travelers and a great quality-price ratio have meant that both levels have translated into an increase in sales in the golf tourism industry. Likewise, the growth of women on golf trips has been notable.

According to the latest survey that this international association conducted of 350 operators and members of their corporation, such as resorts, golf courses and hotels, 56% said they had seen significant growth in the last three years. That figure rose to 66% when responses from golf courses were isolated, with 70% of providers in sun destinations across Mediterranean Europe, the Caribbean, Asia and North Africa recording significant growth.

However, only 33 to 39% of suppliers in the US and Northern Europe reported the same growth value. The sales segmentation of each golf resort can be very variable, especially if we take into account factors such as: Geographic location, location, type of complex and core business that the property projects on its business.

Even though we are living in the midst of the “online” phenomenon of hotels and golf courses, from my point of view we have to take into account the reliability and fidelity that intermediation (B2B) provides us. Golf Tour Operators.