About me



At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.

My dream was to study telecommunications, today one of my two passions, the world of tourism marketing in hotels and golf courses along with marketing and communication.

An expert in online tools, when no one believed in them, I was already doing my first email marketing campaigns thanks to my love for graphic design. Being self-taught, tenacious and a great capacity for work have forged my remarkable professional career in the best golf courses and resorts in Europe.

Our club



January 2008 – Present


Golf courses under responsibility: Almenara Golf and La Reserva de Sotogrande. I developed the image and services of the Sotogrande golf course and tourist complex of the NH Hoteles chain, by attracting new clients and hiring local, national and international Tour Operators.

Increase in hotel business volume through the golf segment by improving existing clients, attracting new markets and opening new Business to Business and Business to Client sales channels. Recruitment and administration of groups, development of products and services offered by the NH Hoteles Chain and its NH Resorts vacation segment.

Search for new accounts, companies, visits and monitoring them. Be in contact with potential clients to understand and quantify their needs and budgets, and the advantages of selling Golf Resort products. Preparation of proposals and budgets for services and potential clients. Update information about all customer interactions in the CRM database.

Monitoring and working with retail agencies and golf tour operators in the segment and tour operators preserving production values ​​and improving existing accounts. Support to the Commercial Director of Almenara Golf Resort and the Commercial and Marketing Director of NH Resorts in the negotiation of contracts, participation in fairs and conferences. Weekly, monthly and quarterly sales reports for Director of Sales and Marketing NH Resorts. Presentation of reports and monitoring of the sales plan and travel plan. Generation, development and control of the Database of B2B clients and B2C clients.

Vacation segment of the NH Hoteles hotel chain. Assistance to the Marketing Director in the negotiation of contracts, participation in marketing actions in the 21 Resort Hotels of the NH Hoteles chain.

Creation and approval of advertisements, vectors and promotional materials to ensure the correct use of logos and brand guidelines. Monitor communications response data and performance of others and Analytica marketing/action metrics.

Establishment and maintenance of the centralized archive of presentations, marketing and communication materials. Coordination of off-line and on-line production and distribution through intermediaries. Creation and distribution of updates to marketing plans, products, direct marketing programs and sales tools. Assistance in financial responsibilities: estimating, invoicing, reporting and invoicing of marketing fees and expenses, requests for cooperation in advertising and documentation.

Assists in programming, testing and tracking media. Design of creatives in Photoshop, Illustrator, FreeHand formats for publications in Off-line media and On-line media in HTML. Development of the corporate website project and microsites of the different Resort Hotels. Development of 2.0 communication, social networks and viral marketing actions and blogs. Mass mailing campaigns to national and international databases via Newsletters.


January 2010 – July 2011 (1 year 7 months)


SALES AND RESERVATIONS MANAGER at The San Roque Club. Golf Club and Resort.

1998 – January 2008 (10 years)

Daily Management of Reservations and Groups.

Organization of sporting events such as

  • Vodafone Tournaments 2004,
  • Telefónica 2003,
  • Asprey Cup 2004-05-06-07
  • PGA Qualifying School 2004-05-06-07
  • OPEN ESPAÑA GOLF 2005 and 2006.

Management of Registrations and Cancellations of federated members by the Royal Spanish Golf Federation. Handicap automation thereof. Administration and Management of Debits and Payments of Agencies and Tour Operators. Policy management as representative of the policyholder of Mapfre Seguros for civil liability accidents. Public relations. Resort Clients, Club Members and directors of National and International Tour Operators. Hiring TT.OO., monitoring, attention to complaints and/or attention of any type, assistance in resolving overbookings. Recruitment of groups and continued monitoring of them until their materialization.

Globalization of services, both within the hotel and external. At the same time that the hotel is offered, the client is given the possibility of managing other services that are indirectly related to the management of the group, such as transfers, excursions, outdoor activities, etc. Direct contact with the client to optimize the hotel and golf course facilities and satisfy the specific needs of each group, and personalized control of all services in coordination with the rest of the departments. Sales strategies, developing packages for incoming agencies and specialized tour operators, in conjunction with the Contracting and Sales Department. Group quote. Payment claim. Organization of Golf groups, highlighting members of the PGA of Europe, as well as tournaments for leading companies and clients such as ACCIONA, BARCLAYS, NEWSWEEK, MERCEDES; AUDI, VODAFONE and TELEFÓNICA ESPAÑA.