With over 20 years of international experience, my professional career has been forged at the intersection of operational excellence and strategic marketing of luxury tourism assets. I have had the privilege of leading teams and projects in iconic destinations, from the prestigious golf courses of Sotogrande to resorts in Sicily, consolidating a comprehensive understanding of the golf and hospitality sectors.
Currently, I work as Commercial and Marketing Director at Río Real Golf & Hotel. My daily work focuses on revenue management and the development of digital marketing strategies that transform the customer experience into direct profitability for the property.
My methodology combines data analysis for decision-making, optimization of sales channels, and an unwavering passion for innovation in the sector. My objective is clear: to position Río Real and the projects I lead as benchmarks of commercial and operational success on the Costa del Sol.
Marketing of the Sotogrande golf courses: Almenara Golf and La Reserva de Sotogrande. Development and implementation within the sales and marketing team of the holiday segment of the NH Hotels chain in its new division, NH Resorts.
Development of the online marketing plan, microsite and social media for the Sotogrande resort, Almenara Golf and La Reserva de Sotogrande.
Almenara Golf Resort: Marketing of the golf segment within the NH Hotels chain. Inauguration, opening, and marketing of the Donnafugata Golf Resort, located in Sicily, Italy. It features 200 rooms, a spa, and two 18-hole golf courses: Donnafugata Links, designed by Franco Piras, and Donnafugata Parkland, designed by Gary Player. Marketing and membership management for the private members' club La Reserva de Sotogrande and The San Roque Club.
I've known Antonio for a few years now, through—as you might expect—professional social networks and various golf forums and blogs. Later, we were able to meet in person when I joined Valderrama Golf Club, located in the Sotogrande area. For me, Antonio is one of the people who can contribute the most to the commercial side of golf, since his experience in hotel marketing, adapted to the world of golf, gives him a unique perspective on how to market such a destination. He uses, among other things, tools typically associated with the hotel industry, such as Revenue Management, Upselling, and Cross-Selling—tools that are gradually being implemented in the golf sector. Antonio conveys a special enthusiasm in everything he says and writes on his blog, where he clearly and proactively expresses his ideas, reasoning, thoughts, and vision. Without a doubt, he's a sales leader for 2020, who understands that those who don't sell create chaos and that his salary is paid by the salespeople and clients at his destination, not by the company he works for. Something to keep in mind, because there's no shortage of enthusiasm and knowledge.
A highly skilled professional with excellent sales abilities, distinguished by her industry knowledge, commitment to the company, and ability to achieve objectives. She possesses great empathy, provides personalized service, and is driven to ensure maximum customer satisfaction, demonstrating complete dedication. Her operational involvement is frequent to guarantee the success of her commitments. During our time working together, she also demonstrated her ability to work effectively as part of a team and actively contribute to improving the work environment.
During my time as CEO at Sotogrande SA, I had the pleasure of working with Antonio. He is a highly experienced professional with in-depth knowledge of the golf, leisure, and hospitality industries. He is also a very enthusiastic and proactive social media expert. I would definitely recommend Antonio for any sales role related to any of these businesses.
We have been working with Antonio on public relations for the NH Resorts Collection golf resorts. Antonio handles all media-related projects very professionally, and golf journalists consistently comment on the professionalism of the golf management at the Hotel Almenara.
Antonio is a highly capable individual, excelling in both the commercial and operational aspects of the golf industry. He possesses exceptional marketing skills and is the kind of negotiator every company would want. Furthermore, he has extensive knowledge of both offline and online marketing. I hope to continue working with him for a long time; he would be an invaluable asset to my team.
Antonio is an excellent professional with a strong business background. He is very proactive and innovative. I would highlight his adaptability and work ethic. Always willing to help, he also fosters a positive work environment.
Antonio worked at "El Club San Roque" from April 2000 to December 2007, during which time he served as CEO of the Japanese multinational Asahi Kanko SA, the golf course's owner. During this period, he effectively fulfilled his duties as Commercial Director for both golf courses, demonstrating responsibility, experience, organization, creativity, and the ability to perform his functions—qualities that earned him an "excellent" rating. As a token of my appreciation for your work, I wish you every success in your future endeavors and offer you my highest recommendations.
I've had the opportunity to collaborate with Antonio on the management and contracting of services and groups, both during his time at San Roque Golf and at Almenara, always with excellent results. I've always been impressed by his work in sales and communications within the sector, and on a personal level, he's a hard-working and trustworthy person.
I have worked with Antonio as a client of Almenara Golf & Resort. It has always been a pleasure doing business with him, as his professionalism and demeanor in meetings are second to none. He is a hard worker and always follows up promptly on everything discussed. What impressed me most about Antonio is his ability to speak business English fluently and naturally. I would not hesitate to recommend Antonio to anyone looking to hire him, and I am confident he will be an asset in any field he works in.
I've had the pleasure of working with Antonio since early 2012. His professionalism and ability to get things done quickly and effectively have already impressed me. In a short time, he managed to establish the Costa del Sol – Costa del Golf as a premier golf destination. His knowledge of this sector is incredible. I look forward to continuing to work with him and witnessing how he personally expands the Costa del Sol – Costa del Golf's presence like never before.
Antonio is the kind of person you'd want on your team. His performance has been excellent in every role. Positive attitude, extensive experience in many offline and online concepts, sales skills, motivated, responsible, and above all, a passionate team player!
Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you
I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,
Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain