Social networks “do work” as a marketing tool.
17 August, 2013
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This is one of the most difficult questions to answer with certainty. Although we have metric tools that provide reference values and analysis on the
This is one of the most difficult questions to answer with certainty. Although we have metric tools that provide reference values and analysis on the
Do you want to have an effective commercial and 2.0 communication plan? What are the keys to developing a simple, effective, and profitable business plan?
What does a salesperson do? What is their job? What does it consist of? It seems easy to answer, but how is it really done?
Are golf courses and tourist resorts mortgaged to traditional Tour Operations and OTAs (Online Travel Agencies)? Undoubtedly, it is a topic that deserves detailed analysis,
It goes without saying that this question is somewhat long overdue, but after analyzing the number of online portals that sell green fees, it is
Since its inception in 1962 by Joseph McMicking, Sotogrande has not only created a luxury resort but also laid the foundation for the development of
Could golf be the engine and the reason why accommodation nights are generated? For some it may generate controversy, but the most sensible thing would
Surely many of you have wondered what this term is about, especially for the laymen and beginners in the marketing world. Sometimes, the truth is
For those who are not familiar with the world of product and service marketing, this expression may sound unusual, but nevertheless, they are one of
Below, I leave you a revealing study on the increase in sales of online golf tee times (tee times) during the 2012 financial year in
Soon, to many it will seem that the management of vacation hotels and urban ones are very similar, and that the business is well defined
Surely many of you, throughout your working life, will have met all kinds of professionals in the companies you have worked for. Managers with great
I am sure that many of you have heard of this word, “Networking”. It seems to be in fashion these days, and in fact, although
Every day we realize the importance of the interaction our hotel complexes and golf resorts must have on social media. As we’ve discussed in previous
Hasta hace unos años esta pregunta no se hacía en las reuniones de dirección comercial. A muchos les ha ido tan bien que se pusieron
Every day, more companies are realizing the importance of these sales techniques—storytelling—through articles, presentations, videos, and e-books. They are becoming essential tools in our complexes
GOLF AND COMPLEXES: DO YOU WANT TO INCREASE YOUR BOTTOM LINE IN 2013? Just as in disciplines like online marketing, where work parameters and development
What does this term mean? Without a doubt, we have seen this heading many times in many company organizational charts, but do we know the
How many times have you heard this comment in gatherings of friends and professionals? And it is undoubtedly a categorical truth about the world of
Many properties and entities are realizing the power of golf as a de-seasonalizing element for their hotel businesses. Especially when, in times of crisis, not