GOLF AND COMPLEXES: DO YOU WANT TO INCREASE YOUR BOTTOM LINE IN 2013?
Just as in disciplines like online marketing, where work parameters and development plans are established with a deep foundation dedicated to effort, in the world of operations and marketing in Hotels, Resorts, and Golf Courses, there are a series of parameters that—although they sometimes seem trivial—have a drastic impact on our income statements.
Sometimes we try to look for solutions outside our workplaces, when the solution is actually very close by, right inside our own home.
I leave you with a series of guidelines that, without a doubt, if put into practice over a full financial year, will have a positive impact on your bottom line.
Golf and Resorts: Increase Your Results
Organize your operations team. Service is what takes precedence in this type of organization. If you have professional, experienced, and motivated staff to offer the service your clients expect, success is guaranteed.
Get a professional and motivated sales team. This is the foundation for selling your products or services. If you have a motivated sales team focused on selling, the results will not take long to arrive.
Develop an incentive policy. Your team must be constantly motivated. You must establish a procedure for financial and social incentives that motivates your staff to execute your company’s sales policies. Your staff needs to have a hunger for sales and for the company’s profits—make them a part of it.
Share your “Income Statement.” All your staff must feel the weight of the budget you have allocated for the fiscal year in question. They must know the importance of achieving results and know how to manage resources to generate savings.
Generate communication between all your departments. Guarantee the flow of information between departments. Bring them together, talk to them, share their concerns. These measures will generate commitment and complicity across interdepartmental sections.
Show your commitment and effort to work. If you do not set an example of perseverance in your work and do not try to perform the same daily functions, they will not see an example of self-improvement and progress.
Use the policy of meritocracy. It is good that you set an example and reward those who have significantly developed their work. Everyone will see the reward that results from effort. Make no mistake in punishing group leaders or highly experienced and hardworking colleagues with unfair measures, as this will demotivate your entire staff.
Create a results evaluation criterion. It is about establishing rules for evaluating results so that everyone has a reference point to look at. Never give privileges to someone who does not deserve them based on personal reasons or commitments; with one stroke of the pen, you will destroy your evaluation criteria.
Develop multidisciplinary teams. Encourage “everyone to know everything.” Customer service should not stop or stagnate due to qualification issues or the privatization of specific topics with staff dedicated to only a single task. Everyone must learn the process from the beginning of the sale to its completion.
Encourage the development of business-generating ideas among your staff. Involve them monthly to generate ideas on how to produce more, optimize sales, and build customer loyalty. Do not forget to put their first and last names on the actions that are carried out monthly thanks to your employees’ ideas. The most absurd ideas are sometimes the ones that work.
Examples of companies that have implemented and continue to follow these guidelines: APPLE, GOOGLE, FACEBOOK, MERCADONA. Words are unnecessary.
