Every day we realize the importance of the interaction our hotel complexes and golf resorts must have on social media. As we’ve discussed in previous posts, the sales process is changing, leading to increasingly sophisticated business structures adapted to the new market situation and the environment in which our customers interact.
Undoubtedly, the presentation below is a brief summary of the reasons why our companies need to be increasingly involved in managing their social media profiles. From my experience, I can tell you that we have generated significant leads for resorts, with production results of €100,000 per account.
The way we use social media in our company—”Hunting,” where the account manager’s mission is to acquire large accounts and clients through social media, followed up with via email or phone, and “Broadcasting,” where the main action is communicating content and services, including complex events, with a purely informational approach—will be key to our success and productivity.
I’m sharing with you this presentation from our friends at the Innovatlas community, which is very visual and helpful for those resorts that haven’t yet given enough importance to managing their social media profiles.
