Do you want to have an effective commercial and 2.0 communication plan?
What are the keys to developing a simple, effective, and profitable business plan? Here we explain how to do it.
It is always hard for us to start, it is true. Many times we resort to previous plans, based on actions from previous years, but repeating the same thing can be a serious mistake.
Simple and practical steps to develop your plan
1. Define the sector of your commercial communication plan
What sector does your strategy focus on?
- Golf course
- Vacation hotel
- Real estate assets and developments
2. Evaluate the current state of your 2.0 communication
Review the status of your online profiles:
- Corporate website
- Corporate blog
- Social networks: Facebook, Twitter, LinkedIn
- Online presence in search engines
3. Why 2.0 communication?
Key benefits:
- Generate leads
- Increased web traffic
- Improve sales
- Foster alliances and commercial relationships
- Greater brand exposure
- Better search engine positioning
- Greater market knowledge
- Creation of loyal followers
- Reduction of marketing costs
Key data according to studies
- The website alone does not generate traffic. It is necessary to complement it with digital marketing strategies.
- 60% of companies use social networks to capture potential clients.
- 76.9% monitor what their clients say on social networks and blogs.
- 94.6% of companies have increased their use of social networks to position their brand.
- 54% of purchasing decisions are influenced by social networks (Ernst & Young Report 2011).
How to do it?
- Communicate from within the corporation.
- Educate teams to provide information about products and promotions.
- Daily control and updating of social networks focused on the core business (real estate, golf, lifestyle).
- Generate weekly content on the corporate blog.
- Create new contact and communication networks.
Objectives of the 2.0 communication plan
- Increase sales
- Achieve notoriety in the online market
- Build customer loyalty
- Generate interest in promotions
- Serve potential clients
- Develop the brand in the digital market
These steps are a guide to developing your business and communication strategy. Do you want to increase your notoriety? Go ahead and plan your strategy.
How to use social networks to promote your hotel and golf resort
