Golf Vacation Insider, The Internet’s leading independent golf travel referral source recently conducted an online survey among its 350,000 active subscribers to learn more about how travel decisions are made and what factors are important to them when it comes time to travel. decide where to go.
The following selected survey results provide insight into the decision-making process of the 350,000 golf travelers in their databases:
- The number one factor when deciding where to go is value (defined in the survey as the intersection of price and quality), ranked at 58% as the most important factor when deciding your vacation.
- 22% vote to play on high quality TOP courses.
- Curiously, only 5% of those surveyed consider the “climate factor” or “easily accessible areas” as the most important reason when deciding where to go.
“These results confirm what we suspected: our travelers look beyond the ‘price’ factor and carefully consider what they are getting for the amount paid.” “It is, therefore, one of the debates that are opening, where we ask ourselves if current travel options provide real value, and if it is worth it for our potential clients to invest their time and money.”
The survey also helped define, of the 350,000 subscribers, the public profile of golf travel buyers with a high and active socioeconomic status. The survey results suggest that the golf vacation customer has a collective purchasing power of around $6 billion. Specifically, the survey provides the following data:
- 65% have family income between $100,000 and $500,000 +
- 81% enjoy two or more golf trips a year
- 82% of the average spend is between $500 and $5000+ per person on each golf trip.
The survey, which was conducted through the SurveyGizmo website and completed by Golf Vacation Insider’s 2,697 email subscribers, offered no incentive to encourage participation from its subscribers. Therefore, the results have generated a statistical confidence level greater than 95% with a margin of error less than 5%.
After the whirlwind of offers that we have experienced in recent years, in which “anything goes” has been the “framework law” of some intermediaries and operators, always seeking the lowest price when purchasing golf vacations, We wonder, is the era of the “Golf Deal” coming to an end?
