The future of the golf industry in 2020

According to the latest report by HSBC, the golf industry is still in a period of transition due to the economic and social changes taking place in an increasingly interconnected and globalized world.

According to the banking consultancy HSBC, there will be changing trends that will determine the future of the golf industry in 2020:

Golf clubs will increasingly become family resorts. There will be areas equipped for families instead of bars, the courses will be better adapted to the junior players and there will be facilities with “Women Friendly” certificate.

The 6 and 9 hole formats, as well as others adapted to a shorter and shorter schedule, will complement the traditional 18 holes. A pay-TV sports channel will accelerate this trend by promoting professional tournaments “adapted to the new mini format”.
The golf industry will benefit from its partnership with profiles of younger customers and players. Golf will become fashionable, and will become a social and healthy trend.
The next “Tiger Woods”, and the profile most demanded by sports sponsors and media, will be a young Asian player.
Asian golf brands will begin to venture into the golf equipment and apparel market.
Golf will be more unisex. Women will become more familiar with this game, golf will become the medium in which men and women will be able to share free time, just as cycling has done in the richest markets.
Golf simulators with motion sensors and gestural interfaces will become a sociosports trend
Consumers of video games will become golf players. Family-oriented social gaming environments (video games) will encourage people to move in this sport, not the other way around.

Apps like “Caddies”: smartphones and tablets will help golfers make the right decisions, while sensors on teams and golf courses (smart coaches) will help players learn from their mistakes.
Golf will become a knowledge center in water management, conservation and conservation.
The first golf course “Carbon Positive” will be inaugurated with great interest in generating publicity.
Authorities will change the rules on golf equipment and equipment to reduce the distances reached by professional players by controlling the length of golf courses.

The investment seeks Asia.
Big brands are looking for new markets to develop in, and Asia remains that diamond to base their expansion plans. We have clear examples like Volvo and the European Circuit itself, which has an impact on lands in the Middle East.

Research conducted by The Futures Company in 2007 found that Chinese parents identified golf as effective in teaching children to make decisions. Given that, for Chinese culture, if sport does not bring benefits, it is not in the interests of its fellow citizens.

(an opinion shared by British and American parents) And it’s also good for teaching self-confidence, something that stays stronger than in America or Britain.