
Motivation as a sales strategy in hotels and golf courses.
“It’s no use having the best product, the perfect location and an enviable distribution system if we don’t have an extremely motivated sales and operations

“It’s no use having the best product, the perfect location and an enviable distribution system if we don’t have an extremely motivated sales and operations

Surely many of you are familiar with this problem, especially those professionals working as managers or commercial directors in golf resorts. To ensure it is

According to the latest study published by the sports research company Sports Marketing Surveys (SMS), an increase in the number of golf rounds played in

According to the latest statistics from organizations such as IAGTO (International Association of Golf Tour Operators), golf tour operators continue to be the main drivers

In most board meetings, the word “luxury” constantly appears when we try to focus our product towards a certain customer profile. The premium segment of

Reading this week the article that the digital recruiter Peak Sales published on this topic, I couldn’t resist sharing it with all of you. It

The data regarding Vacation and Golf Tourism on the Costa del Sol—which spans the coastal strip between the borders of Nerja and the Sotogrande urbanization

After the latest article published by Sarah Max in the New York Times, it seems that on the other side of the Atlantic, things are

In recent years, many golf courses in Spain have faced difficult times. Some have reduced their operations, others have changed their business model, and in

One of the biggest mistakes in managing a golf resort is believing there is only one type of customer. The reality is completely different. Within

On the relationship between marketing and empathy in the golf industry In the golf industry, marketing and empathy are much more related than many companies

Have you ever wondered what criteria are used to adopt a correct pricing strategy? How do golf courses and resort hotels set their rates? Today,

Did you know what online reputation is? I suppose most of you have looked it up on Wikipedia, but do you really know how these

This topic has been a source of controversy among many sales professionals, especially when golf course marketing strategies have been designed by experts in hotel

Today, I have the pleasure of introducing and inviting my friend Miklós Breitner to my professional blog. He is a Digital Marketing strategist at the

The analysis of 2013 is summarized as an exercise full of social and economic changes that organizations have had to assume in a short period

Golf statistics KPI What are KPIs in the golf industry? The key performance indicators (KPIs) are essential metrics that golf courses use to evaluate the

Although the title of the post may seem unusual to you, the reality is that it is a disease that continues to spread through many

How many times have you heard how important contacts are in the business world, right? Well, this detail is not left out of the hotel

According to the study that the National Golf Foundation has carried out in recent years to try to determine to what extent golfers participate in