How many times have you heard how important contacts are in the business world, right? Well, this detail is not left out of the hotel industry, as well as the golf industry.
Nowadays it seems that it is enough to have a list of client contacts, a database of tour operators or similar, to get started in this complex world of marketing for hotels, resorts and golf courses.
Man does not live by contacts alone, and a contact is not just a business card, an email address, or a phone number. Behind a contact there is always a person, who, depending on the relationship we manage to forge, will know how to transform it from that first contact into a working friendship, or why not, a personal one.
How is the value of a commercial profile measured? It is not measured by the database you have, which is also true, nor by the qualities and training, which is also true. There is a very important detail, and that only good recruiters are capable of detecting: the friendship relations they maintain in the business world.
Why friendship relationships? Because only the quality of empathy is capable of generating something extremely necessary to achieve successful situations: “Trust”.
Without generating friendship relations we would not be able to generate trust in our actions, business proposals, products, and services. Why do we make purchasing decisions based on the person who presents the product to us? Basically because of the quality of trust.
We experience it day by day, we go to brands and consume their products because of the amount of this quality we have from them. Why do you think then that your clients buy your products or services? There are two options:
- Your product or service is very good.
- Your contacts, your clients, have enough trust in you to consume the product or service you offer.
As a result of these characteristics arise the Anglicisms that you have often heard today. “Junior” or “Senior” profiles, a quality that makes the difference between that experienced profile and another with even more experience, if possible.
I suppose you will wonder why I wanted to develop this topic today, since I am sure that many of you are well informed about this type of techniques and qualities. However, sometimes I realize that we go so fast in this communicative and informative revolution in which we live, that we leave aside something as important as friendly relations in our network of contacts.
I hope that for many of you, these brief lines will make you reflect on our attitudes towards our clients and contacts, and the importance of the professional network of friendships of each of us who dedicate ourselves to this exciting world of hospitality.
