
Reasons to attend trade fairs and trade shows
For those of you who are adept at including attendance at trade fairs in your business and travel plans, it may seem like stating the

For those of you who are adept at including attendance at trade fairs in your business and travel plans, it may seem like stating the

It is obvious that there is no magic formula to help us generate sales in our establishments in these times of global crisis, but nevertheless,

A new study of European golfers reveals that Spain remains the number one tourist destination for visitors from the UK, France, Germany, and Scandinavia, with

Need to take the first steps in revenue management in the golf industry? What is Revenue Management in golf? It’s the application of revenue optimization

Have you ever wondered why many executives, clients, and friends start playing golf? Below I leave you 10 reasons why this sport is one of

How golf boosts commercial relationships and business For years we have been hearing executives talk about their golf games among clients and friends with the

This is one of the most difficult questions to answer with certainty. Although we have metric tools that provide reference values and analysis on the

Do you want to have an effective commercial and 2.0 communication plan? What are the keys to developing a simple, effective, and profitable business plan?

What does a salesperson do? What is their job? What does it consist of? It seems easy to answer, but how is it really done?

Are golf courses and tourist resorts mortgaged to traditional Tour Operations and OTAs (Online Travel Agencies)? Undoubtedly, it is a topic that deserves detailed analysis,

It goes without saying that this question is somewhat long overdue, but after analyzing the number of online portals that sell green fees, it is

Since its inception in 1962 by Joseph McMicking, Sotogrande has not only created a luxury resort but also laid the foundation for the development of

Could golf be the engine and the reason why accommodation nights are generated? For some it may generate controversy, but the most sensible thing would

Surely many of you have wondered what this term is about, especially for the laymen and beginners in the marketing world. Sometimes, the truth is

For those who are not familiar with the world of product and service marketing, this expression may sound unusual, but nevertheless, they are one of

Below, I leave you a revealing study on the increase in sales of online golf tee times (tee times) during the 2012 financial year in

Soon, to many it will seem that the management of vacation hotels and urban ones are very similar, and that the business is well defined

Surely many of you, throughout your working life, will have met all kinds of professionals in the companies you have worked for. Managers with great

I am sure that many of you have heard of this word, “Networking”. It seems to be in fashion these days, and in fact, although

Every day we realize the importance of the interaction our hotel complexes and golf resorts must have on social media. As we’ve discussed in previous