Golf as a deseasonalizing element in the hotel business.

Many properties and entities are realizing the power of golf as a deseasonalizing element of their hotel businesses. Above all, when in times of crisis, all commercial actions cannot be focused on a single market niche, but rather it is necessary to opt for other business sources to meet the less fruitful dates of each hotel or resort.

The “core business” of many hotels in our region continues to be the sun, the beach and the climate. Essential and necessary claim for its regular customers, and especially in times of high season, whether for the national market or the international market.

But what happens during low season? . Although the majority of these hotel chains choose to launch promotions for these pronounced dates in their management accounts, many others realize that with the great competition they find in the market, the launch of specific promotions is not going to be enough for them. to reach occupancy and revenue rates in their budgets.

This is where some managers note the importance of the golf segment in their commercial and marketing action plans, since there is, in the international market, a very powerful and solvent niche for their income statements in the low season periods.

Where do you think clients from central and northern Europe spend the night when their golf courses are closed due to weather conditions? .

The golf tourist is a “short stay”, lasting around a week, has great purchasing power and appreciates aspects such as gastronomy, culture and heritage. They generally look for hotels and resorts that are located near golf courses, in order to be able to use their facilities, an essential condition to enjoy their winter vacations, as well as a relevant gastronomic and leisure offer.

There are many European operators that we can find in the market offering our destination, the question is knowing why they choose some resorts from our national offer and not others. The answer lies in knowing what type of action plan your commercial director of the hotel or course has made, if you have had the golf market niche, if you have had professionals from the world of golf tourism, with experience and contacts that open the doors of the large intermediaries specialized in this vacation segment.

Where do you think clients from central and northern Europe spend the night when their golf courses are closed due to weather conditions? .

The golf tourist is a “short stay”, lasting around a week, has great purchasing power and appreciates aspects such as gastronomy, culture and heritage. They generally look for hotels and resorts that are located near golf courses, in order to be able to use their facilities, an essential condition to enjoy their winter vacations, as well as a relevant gastronomic and leisure offer.

There are many European operators that we can find in the market offering our destination, the question is knowing why they choose some resorts from our national offer and not others. The answer lies in knowing what type of action plan your commercial director of the hotel or course has made, if you have had the golf market niche, if you have had professionals from the world of golf tourism, with experience and contacts that open the doors of the large intermediaries specialized in this vacation segment.