
The 10% Trap: Did you know that a small discount forces you to work twice as hard for free?
Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you

Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you

I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,

“You are the only ones who do it that way.” It is a recurring phrase in golf course management. We have heard it more times

The Day We Eliminated No-Shows for Good For years, golf courses have quietly absorbed the cost of no-shows. Tee sheets looked full, but in reality…

The balance of this year 2015 could not have been more productive in general terms. We have experienced a notable growth in tourist visits to

The survey was conducted among more than 4,000 Golfshake members, as well as website visitors (up to 25% in 2013), with responses from a wide

Surely many of you are familiar with this problem, especially those professionals working as managers or commercial directors in golf resorts. To ensure it is

According to the latest statistics from organizations such as IAGTO (International Association of Golf Tour Operators), golf tour operators continue to be the main drivers

One of the biggest mistakes in managing a golf resort is believing there is only one type of customer. The reality is completely different. Within

According to the study that the National Golf Foundation has carried out in recent years to try to determine to what extent golfers participate in