
The 10% Trap: Did you know that a small discount forces you to work twice as hard for free?
Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you

Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you

I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,

Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain

I have spent more than 20 years managing national and international golf courses, semi-social and purely commercial, from Sotogrande to Sicily, and I always see

This year, my favorite Christmas card did not come from any client or any golf course. It came from CEIP Gloria Fuertes in Guadiaro, San

At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.