Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you
I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,
Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain
I have spent more than 20 years managing national and international golf courses, semi-social and purely commercial, from Sotogrande to Sicily, and I always see
This year, my favorite Christmas card did not come from any client or any golf course. It came from CEIP Gloria Fuertes in Guadiaro, San
“You are the only ones who do it that way.” It is a recurring phrase in golf course management. We have heard it more times