How to sell luxury in the golf industry.
24 December, 2014
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It’s funny how in most board meetings, the word “luxury” always comes up whenever we try to focus our product on a certain customer profile.
It’s funny how in most board meetings, the word “luxury” always comes up whenever we try to focus our product on a certain customer profile.
At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.