“With over 20 years of international experience, my career has been built at the intersection of operational excellence and strategic marketing for luxury hospitality assets. I have had the privilege of leading teams and projects in premier destinations, from the prestigious courses of Sotogrande to resorts in Sicily, developing a comprehensive 360º vision of the golf and hospitality industry.
Currently, I serve as the Commercial & Marketing Director at Río Real Golf & Hotel. My daily focus is on revenue maximization (Revenue Management) and crafting digital marketing strategies that translate exceptional guest experiences into direct profitability for the asset.
My methodology blends data-driven decision-making, sales channel optimization, and a steadfast passion for innovation within the industry. My goal is clear: to position Río Real and the projects I lead as benchmarks for commercial and operational success on the Costa del Sol.”
Marketing of the Sotogrande golf courses: Almenara Golf and La Reserva de Sotogrande. Development and implementation in the commercial and marketing team of the vacation segment of the NH Hoteles hotel chain in its new division, NH Resorts.
Development of the online marketing plan, microsite and social networks of the Sotogrande resort. Almenara Golf and La Reserva de Sotogrande.
Almenara Golf Resort: Marketing of the golf segment in the NH Hoteles hotel chain. Inauguration, opening and marketing of the Donnafugata Golf Resort. Located in Sicily, Italy. With a total of 200 rooms, Spa and two 18-hole golf courses. Donnafugata Links, designed by Franco Piras and Donnafugata Parkland, designed by Gary Player. Marketing and management of memberships of the private members club La Reserva de Sotogrande, as well as The San Roque Club.
I have known Antonio for a few years through - as it could not be otherwise - professional social networks and different Golf forums and blogs. Later we were able to meet in person thanks to my joining the Valderrama Golf Club, located in the Sotogrande area. For me, Antonio is one of the people who can contribute the most to Golf in the Commercial field, since his experience in hotel marketing, adapted to the world of Golf, allows him to have a different vision of how such a destination should be marketed. , using, among others, such “hotel” tools as Revenue Management, Up Selling and Cross Selling, tools that are little by little being implemented in this segment that is Golf. Antonio transmits a special enthusiasm in everything he says and writes in his Blog, where he clearly and proactively expresses his ideas and reasoning, his thoughts and his vision. Without a doubt, a business leader of 2020, who is clear that those who do not sell make a mess and that his salary is paid by the sellers and their clients in his work destination, not the company for which he works. To take into account, because desire and knowledge are not lacking.
Great professional with magnificent commercial skills, standing out for his knowledge of the sector, involvement with the company and achievement of objectives. He has great empathy, personalized treatment and motivation to achieve maximum satisfaction from his clients, which is why his dedication to them is total. His operational involvement is very frequent to guarantee the success of his commitments. During our time working together, he also demonstrated his ability to work as a team and be an active member in improving the work environment.
During my time as CEO at Sotogrande SA, I had the pleasure of working with Antonio. He is a highly experienced professional with deep knowledge of the golf, leisure and hospitality business. He is also a very enthusiastic and proactive social media expert. “I would definitely recommend Antonio for any commercial position related to any of these businesses.
We have been working with Antonio doing public relations for the NH Resorts Collection Golf Resorts. Antonio handles all media related projects very professionally and golf journalists comment on the professionalism in the golf management of the Hotel Almenara.
Antonio is a person very capable of performing both commercially and operationally in the golf sector, with great marketing skills and being the negotiator that every company would like. To this we must add his knowledge in both offline and online marketing. I hope to continue working with him for a long time, he would be an indispensable person in my work team.
Antonio is an excellent professional with a clear business profile. He is a very proactive and innovative person. He would highlight his adaptability and work capacity. He is always willing, he also promotes a good work environment.
Antonio has developed his professional work at “El Club San Roque” from April 2000 to December 2007, during which period he held the position of CEO of the Japanese multinational Asahi Kanko SA, owner of the course. During this time he effectively carried out his duties as “Commercial Director of the two golf courses”, demonstrating responsibility, experience, order, creativity and ability to perform his duties, sufficient qualities for his performance to be "excellent". At the same time, and as a thank you for your work, I want to wish you the greatest possible success in your future professional life that you wish to undertake, with the highest recommendations from the position that I direct.
I have had the opportunity to collaborate with Antonio in the management and contracting of services and groups both during his time at San Roque Golf and in Almenara, always with excellent results. I have always found his work in commercial and communication tasks in the sector surprising and on a personal level he is a hard-working and trustworthy person.
I have worked with Antonio as a client of Almenara Golf & Resort. It has always been a pleasure to do business with him, since Antonio's treatment and professionalism in meetings is second to none. He works hard and always follows up on what was discussed in meetings in a timely manner. What impressed me about Antonio is his ability to speak business English fluently and so naturally. I would not hesitate to recommend Antonio to anyone looking to hire him and I am confident that he will be an asset in any field he works in.
I have had the pleasure of working with Antonio since early 2012. His professionalism and ability to get things done quickly and effectively have already impressed me. In a short time he managed to present the Costa de Sol – Costa del Golf as a great golf destination. Incredible knowledge of this segment. I look forward to continuing to work with him and witness how he will personally grow the presence of Costa del Sol – Costa del Golf like never before.
Antonio is the kind of person you would like to have on your team. His performance has been excellent in all functions. Positive attitude, great experience in many offline and online concepts, commercial skills, motivated, responsible and, above all, an enthusiastic team player!
Sometimes I stop to look at my inbox and I’m constantly amazed. It seems an unwritten rule has taken hold in our industry: if you
I’ve been in the golf business for years, and every year I see the same thing: directors boasting in meetings about having March, April, October,
Or how AI has democratized opinion but not experience I’ve been in the commercial golf business for over two decades. I’ve managed courses in Spain
At the age of 18 I began this fascinating career in the hospitality and golf business. A fan of amateur radio since I was little, I was fascinated by communication with people from other cultures, which led me to develop myself more extensively in my work, combining it with my studies in labor law.