With over 20 years of international experience, my career has been forged at the intersection of operational excellence and the strategic marketing of luxury tourism assets. I have had the privilege of leading teams and projects in benchmark destinations, from the prestigious courses of Sotogrande to resorts in Sicily, consolidating a 360º vision of the golf and hospitality business. Currently, I serve as Commercial and Marketing Director at Río Real Golf & Hotel. My daily focus is on revenue management and the development of digital marketing strategies that transform the customer experience into direct profitability for the property. My methodology combines data analysis for decision-making, optimization of sales channels, and an unwavering passion for innovation in the sector. My objective is clear: to position Río Real and the projects I lead as benchmarks of commercial and operational success on the Costa del Sol.
Golf courses under my responsibility: Almenara Golf and La Reserva de Sotogrande. I developed the image and services of the Sotogrande golf course and resort, part of the NH Hotels chain, by acquiring new clients and contracting local, national, and international tour operators.
Increased hotel business volume through the golf segment by improving relationships with existing clients, acquiring new markets, and opening new Business-to-Business and Business-to-Consumer sales channels. Recruitment and management of groups, development of products and services offered by the NH Hotels chain and its vacation segment, NH Resorts.
Acquisition of new accounts, including visits and follow-up with companies. Maintaining contact with potential clients to understand and quantify their needs and budgets, and highlighting the advantages of selling Golf Resort products. Preparation of proposals and quotes for services and potential clients.
Updating information on all customer interactions in the CRM database.Following up and working with retail agencies and golf tour operators in the segment, preserving production values and improving existing accounts. Supporting the Sales Director of Almenara Golf Resort and the Sales and Marketing Director of NH Resorts in contract negotiation, participation in trade shows and conferences. Preparing weekly, monthly, and quarterly sales reports for the Sales and Marketing Director of NH Resorts. Reporting and monitoring the sales and travel plans. Generating, developing, and maintaining the B2B and B2C customer databases.Vacation segment of the NH Hotels chain. Assisting the Marketing Director in contract negotiations and participating in marketing activities across the 21 Resort Hotels of the NH Hotels chain.
Creation and approval of advertisements, vectors, and promotional materials to ensure the correct use of logos and brand guidelines. Monitoring communication response data and the performance of other marketing metrics/actions using Analytics.
Establishing and maintaining a centralized archive of presentations, marketing materials, and communications. Coordinating offline and online production and distribution through intermediaries. Creating and distributing updates to marketing plans, products, direct marketing programs, and sales tools. Assisting with financial responsibilities: estimating, invoicing, preparing reports and invoices for marketing fees and expenses, advertising cooperation requests, and documentation.
Assisting with media scheduling, testing, and monitoring.
Design of creative materials in Photoshop, Illustrator, and FreeHand formats for offline and online publications in HTML. Development of the corporate website project and microsites for the various Resort Hotels. Development of 2.0 communication, social media, viral marketing campaigns, and blogs. Mass email campaigns to national and international databases via newsletters.
Organization of sporting events such as
Management of registrations and cancellations of members of the Royal Spanish Golf Federation. Automation of handicap calculations. Administration and management of debits and payments for agencies and tour operators. Management of insurance policies as the policyholder’s representative for Mapfre Civil Liability Accident Insurance. Public relations. Clients of resorts, club members, and executives of national and international tour operators. Contracting tour operators, follow-up, handling complaints and/or any other type of assistance, and helping resolve overbookings. Recruiting groups and continuously monitoring them until their arrival.Globalization of services, both hotel-specific and external. While offering the hotel, clients can also manage other services indirectly related to group management, such as transfers, excursions, outdoor activities, etc. Direct contact with the client to optimize hotel and golf course facilities and meet the specific needs of each group, and personalized control of all services in coordination with other departments. Sales strategies, developing packages for destination management companies and specialized tour operators, in conjunction with the Contracting and Sales Department. Group quoting. Payment collection. Organization of golf groups, including members of the European PGA, as well as tournaments for leading companies and clients such as ACCIONA, BARCLAYS, NEWSWEEK, and MERCEDES. AUDI, VODAFONE, and TELEFÓNICA ESPAÑA.
Who is Antonio Gómez Cava? Antonio is a specialist in maximizing revenue for resorts and golf courses, with over 20 years of experience as Commercial Director for luxury properties on the Costa del Sol, including Río Real Golf & Hotel, Almenara Golf Resort, and The San Roque Club.