{"id":3894,"date":"2014-02-12T16:08:58","date_gmt":"2014-02-12T16:08:58","guid":{"rendered":"https:\/\/www.antoniogomezcava.com\/benefits-of-hosting-a-professional-tournament-on-a-golf-course-or-hotel-resort\/"},"modified":"2026-05-08T05:28:21","modified_gmt":"2026-05-08T05:28:21","slug":"benefits-of-hosting-a-professional-tournament-on-a-golf-course-or-hotel-resort","status":"publish","type":"post","link":"https:\/\/www.antoniogomezcava.com\/en\/benefits-of-hosting-a-professional-tournament-on-a-golf-course-or-hotel-resort\/","title":{"rendered":"Reasons to organize a professional tournament at a golf course or resort hotel"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3894\" class=\"elementor elementor-3894 elementor-937\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-452de700 e-flex e-con-boxed e-con e-parent\" data-id=\"452de700\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7183e301 elementor-widget elementor-widget-text-editor\" data-id=\"7183e301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"244\">Did you know what online reputation really is? Most of you have probably heard the term before or even looked it up on Wikipedia. But the real question is: do you truly understand how online reputation impacts the golf and hospitality industry?<\/p>\n<h2 data-section-id=\"357uln\" data-start=\"246\" data-end=\"285\">A Concept That Has Evolved Over Time<\/h2>\n<p data-start=\"287\" data-end=\"586\">Let\u2019s speak honestly. Around 10 years ago, the idea of \u201conline reputation\u201d sounded strange to many people. Whenever the topic came up in public conversations, it was often ignored or even laughed at. Back then, the digital world still felt like something reserved for \u201cgeeks\u201d and technology experts.<\/p>\n<p>Not only today is the online reputation of brands or even people taken into account, but there are professionals who are specifically dedicated to managing the reputation of companies, brands, professional profiles, in short, everything that is registered in the web universe managed efficiently and controlling the flow of positive or negative projection of the image they manage.<\/p>\n<p>I think it&#8217;s easier to understand what online reputation is about when we talk about the hospitality industry. Nowadays we are accustomed to making use of many tools that analyze the reputation of hotel establishments such as Tripadvisor, which measure the comments of hotel clientele on values such as:<\/p>\n<p>Quality.<br \/>Service.<br \/>Price.<br \/>What influence does online reputation have?<\/p>\n<p>According to a recent study by Cornell University, which measured the relationship between online reputation and revenue volume. The difference in the online reputation rating metric of 2 points over another hotel establishment increased revenue by 11%. This same study revealed that 81% of tourists gave importance to online reputation when choosing the hotel where they wanted to book, and that 49% of them would not book in a hotel that did not have a good online reputation.<\/p>\n<p>What search resources do tourists use?<br \/>Search engines: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a064%<br \/>Hotel websites: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a056%<br \/>Booking channels: \u00a0 \u00a0 \u00a0 \u00a051%<br \/>Airline websites: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a050%<br \/>Map sites: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 49%<br \/>Reputation portals: 39%<br \/>Destination sites: \u00a0 \u00a0 \u00a0 \u00a0 \u00a036%<br \/>Car Rental websites: 36%<br \/>Social networks: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 26%<br \/>Video portals: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 24%<br \/>Guide books websites: 22%<br \/>Discount sites: \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a020%<br \/>Cruise lines websites: 19%<\/p>\n<p>Furthermore, this study reveals that of the total number of respondents, travelers admit to carrying out 9 searches on average, with 22 visits to websites before making a reservation. Without a doubt, very illuminating figures about the importance of online reputation in businesses related to leisure, restaurants and hospitality, measuring the trend and behavior of your clientele before booking.<\/p>\n<p>And is the golf industry exempt from this metric?<\/p>\n<p>It is definitely not exempt from this type of metric. Golf courses and resorts are increasingly exposed to the reputation of their establishments in the online world. Nowadays, clients have the possibility of sharing their opinions in the same media used by the hotel industry, there is not so much massification, but we can find portals such as:<\/p>\n<p>Specialized golf tour operators<br \/>Specialized Golf Guides<br \/>Sports federation websites<br \/>Specialized golf agencies<br \/>Golf course reputation portals<br \/>Websites of the fields themselves<\/p>\n<p>Yes, as the Cornell University study indicates, there is a variable of 11% production on two points of the valuation of one hotel establishment over another. From my point of view, even though a specific study has not been carried out on the impact of this issue on golf courses, increasing 11 points in the income statement is a very appetizing portion for many properties. And you, do you manage the online reputation of your golf course?<\/p>\n<p>Sources: Antonio G\u00f3mez Cava &amp; HQ Plus<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Did you know what online reputation really is? Most of you have probably heard the term before or even looked it up on Wikipedia. But the real question is: do you truly understand how online reputation impacts the golf and hospitality industry? A Concept That Has Evolved Over Time Let\u2019s speak honestly. Around 10 years [&hellip;]<\/p>\n","protected":false},"author":3600,"featured_media":2406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[395,396,397,398],"tags":[722,723,607,724,721,725],"class_list":["post-3894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercial-en","category-golf-en","category-hoteles-en","category-marketing-en","tag-golf-tournament-benefits","tag-golf-tournament-organization-en","tag-hotels-and-golf-courses","tag-professional-golf-events","tag-professional-golf-tournament","tag-the-hotel-and-golf-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Motivos por los que organizar un torneo profesional en un campo de golf u hotel resort<\/title>\n<meta name=\"description\" content=\"\u00bfQu\u00e9 feedback se obtiene de la 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