{"id":3849,"date":"2015-05-04T14:22:49","date_gmt":"2015-05-04T14:22:49","guid":{"rendered":"https:\/\/www.antoniogomezcava.com\/the-golf-industry-can-continue-growing-report-and-keys-to-development\/"},"modified":"2026-06-06T06:29:38","modified_gmt":"2026-06-06T06:29:38","slug":"keys-development-golf-industry-growth","status":"publish","type":"post","link":"https:\/\/www.antoniogomezcava.com\/en\/keys-development-golf-industry-growth\/","title":{"rendered":"The golf industry can continue to grow. Report and keys for development"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3849\" class=\"elementor elementor-3849 elementor-1357\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3eedf8 e-flex e-con-boxed e-con e-parent\" data-id=\"4f3eedf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7249b2 elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"b7249b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"94\" data-end=\"382\">The survey was conducted among more than <strong data-start=\"130\" data-end=\"161\">4,000 Golfshake members<\/strong>, as well as website visitors (up to <strong data-start=\"213\" data-end=\"228\">25% in 2013<\/strong>), with responses from a wide spectrum of golf demographics, including age, club status, and how regularly they play.<\/p>\n<h3 data-start=\"384\" data-end=\"419\"><strong data-start=\"388\" data-end=\"417\">Survey results<\/strong><\/h3>\n<ul data-start=\"421\" data-end=\"599\">\n<li data-start=\"421\" data-end=\"514\"><strong data-start=\"423\" data-end=\"447\">53% of golfers<\/strong> said they played more golf in 2014 than in previous years.<\/li>\n<li data-start=\"515\" data-end=\"599\">Golfers enjoy playing on a wide variety of courses in their area.<\/li>\n<\/ul>\n<h3>Technology as a key factor for the development of Marketing and the use of participation and engagement tools.<\/h3>\n<p data-start=\"678\" data-end=\"805\">One of the most prominent aspects in the survey was the need for a <strong data-start=\"751\" data-end=\"771\">proactive shift<\/strong> in the use of technology:<\/p>\n<ul data-start=\"807\" data-end=\"1130\">\n<li data-start=\"807\" data-end=\"909\"><strong data-start=\"809\" data-end=\"816\">83%<\/strong> of respondents said they owned a smartphone (an increase of <strong data-start=\"887\" data-end=\"905\">10% since 2013<\/strong>).<\/li>\n<li data-start=\"910\" data-end=\"983\"><strong data-start=\"912\" data-end=\"919\">70%<\/strong> stated they have a <strong data-start=\"937\" data-end=\"947\">tablet<\/strong> (an increase of <strong data-start=\"961\" data-end=\"979\">33% since 2013<\/strong>).<\/li>\n<li data-start=\"984\" data-end=\"1043\"><strong data-start=\"986\" data-end=\"1040\">95% <\/strong>of those under 50 own a smartphone.<\/li>\n<li data-start=\"1044\" data-end=\"1130\"><strong data-start=\"1046\" data-end=\"1079\">80% <\/strong>of those under 30 use social networks like Facebook and Twitter.<\/li>\n<\/ul>\n<p data-start=\"1132\" data-end=\"1321\">\u00a0<\/p>\n<p><strong data-start=\"1132\" data-end=\"1166\">Impact on golf clubs:<\/strong><\/p>\n<ul>\n<li>Increased access to technology provides opportunities for golf clubs to reach and connect directly with their customers.<\/li>\n<\/ul>\n<p data-start=\"1323\" data-end=\"1363\">\u00a0<\/p>\n<p data-start=\"1323\" data-end=\"1363\"><strong data-start=\"1323\" data-end=\"1361\">Change in tee time booking:<\/strong><\/p>\n<ul data-start=\"1364\" data-end=\"1514\">\n<li data-start=\"1364\" data-end=\"1441\"><strong data-start=\"1366\" data-end=\"1385\">20% increase<\/strong> in online tee time bookings since 2013.<\/li>\n<li data-start=\"1442\" data-end=\"1514\">Reduction in the use of offline bookings and discount cards.<\/li>\n<\/ul>\n<h3>Clubhouse Access.<\/h3>\n<ul>\n<li data-start=\"1549\" data-end=\"1649\"><strong data-start=\"1551\" data-end=\"1595\">Only 32% of non-member golfers<\/strong> visit the Clubhouse after playing.<\/li>\n<li data-start=\"1650\" data-end=\"1700\"><strong data-start=\"1652\" data-end=\"1685\">40% of member golfers<\/strong> do so.<\/li>\n<li data-start=\"1701\" data-end=\"1775\">Main reason for not visiting the Clubhouse: lack of time.<\/li>\n<\/ul>\n<h3>Family-oriented golf.<\/h3>\n<p data-start=\"1826\" data-end=\"1887\"><strong data-start=\"1826\" data-end=\"1885\">Focus on non-member golfers between 30 and 50 years old:<\/strong><\/p>\n<ul data-start=\"1888\" data-end=\"2162\">\n<li data-start=\"1888\" data-end=\"1996\">This group wants to play more golf but faces barriers such as time, costs, and other commitments.<\/li>\n<li data-start=\"1997\" data-end=\"2088\"><strong data-start=\"1999\" data-end=\"2042\">25% of golfers between 30 and 40 years old<\/strong> expect to join a golf club soon.<\/li>\n<li data-start=\"2089\" data-end=\"2162\"><strong data-start=\"2091\" data-end=\"2124\">30% of those under 30<\/strong> also plan to join a club.<\/li>\n<\/ul>\n<p data-start=\"2164\" data-end=\"2321\">\u00a0<\/p>\n<p data-start=\"2164\" data-end=\"2321\"><strong data-start=\"2164\" data-end=\"2196\">Opportunity for clubs:<\/strong><br data-start=\"2196\" data-end=\"2199\" \/>Since many clubs face the problem of aging membership, this represents an opportunity to:<\/p>\n<ul data-start=\"2322\" data-end=\"2463\">\n<li data-start=\"2322\" data-end=\"2363\">Attract new, younger members.<\/li>\n<li data-start=\"2364\" data-end=\"2463\">Adapt membership packages for families with more flexible affiliation rules.<\/li>\n<\/ul>\n<p data-start=\"2465\" data-end=\"2479\">\u00a0<\/p>\n<p data-start=\"2465\" data-end=\"2479\"><strong data-start=\"2465\" data-end=\"2477\">Challenge:<\/strong><\/p>\n<ul data-start=\"2480\" data-end=\"2700\">\n<li data-start=\"2480\" data-end=\"2555\"><strong data-start=\"2482\" data-end=\"2503\">17% of members<\/strong> are considering moving from their current club.<\/li>\n<li data-start=\"2556\" data-end=\"2610\"><strong data-start=\"2558\" data-end=\"2564\">6%<\/strong> are thinking about canceling their membership.<\/li>\n<li data-start=\"2611\" data-end=\"2700\"><strong data-start=\"2613\" data-end=\"2625\">Reasons:<\/strong> seeking greater flexibility, control, and better customer service.<\/li>\n<\/ul>\n<p data-start=\"2702\" data-end=\"2733\">\u00a0<\/p>\n<p data-start=\"2702\" data-end=\"2733\"><strong data-start=\"2702\" data-end=\"2731\">Growth potential:<\/strong><\/p>\n<ul data-start=\"2734\" data-end=\"2910\">\n<li data-start=\"2734\" data-end=\"2817\"><strong data-start=\"2736\" data-end=\"2756\">Key segments:<\/strong> golfers aged 30 to 50, junior golfers, and women.<\/li>\n<li data-start=\"2818\" data-end=\"2910\"><strong data-start=\"2820\" data-end=\"2835\">Strategy:<\/strong> adapt memberships and products to reactivate the golf industry.<\/li>\n<\/ul>\n<h3 data-start=\"2912\" data-end=\"2963\"><strong data-start=\"2916\" data-end=\"2961\">Impact of digital and online technology<\/strong><\/h3>\n<ul data-start=\"2965\" data-end=\"3153\">\n<li data-start=\"2965\" data-end=\"3044\">Opportunity to reach a new market of golfers directly.<\/li>\n<li data-start=\"3045\" data-end=\"3153\">Makes it easier to attract players to:<br \/>\n<ul data-start=\"3089\" data-end=\"3153\">\n<li data-start=\"3089\" data-end=\"3132\"><strong data-start=\"3091\" data-end=\"3129\">Specialized stores &#8220;Pro Shops&#8221;<\/strong>.<\/li>\n<li data-start=\"3135\" data-end=\"3153\"><strong data-start=\"3137\" data-end=\"3150\">Clubhouse<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p data-start=\"3155\" data-end=\"3289\" data-is-last-node=\"\">\u00a0<\/p>\n<h4 data-start=\"3155\" data-end=\"3289\"><strong data-start=\"3155\" data-end=\"3170\">Conclusion:<\/strong><\/h4>\n<p data-start=\"3155\" data-end=\"3289\" data-is-last-node=\"\">The use of technology and digital marketing is key to the long-term development of the golf industry. <a href=\"https:\/\/www.antoniogomezcava.com\/la-obsesion-por-la-temporada-alta-el-error-de-rentabilidad-que-nadie-quiere-ver\/\">The obsession with the high season: the profitability mistake that no one wants to see<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The survey was conducted among more than 4,000 Golfshake members, as well as website visitors (up to 25% in 2013), with responses from a wide spectrum of golf demographics, including age, club status, and how regularly they play. Survey results 53% of golfers said they played more golf in 2014 than in previous years. Golfers [&hellip;]<\/p>\n","protected":false},"author":3600,"featured_media":2436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[395,396,450,398],"tags":[401,637,638,640,641,639,426],"class_list":["post-3849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercial-en","category-golf-en","category-golf-and-hotel-social-networks","category-marketing-en","tag-golf-en","tag-golf-2015-en","tag-golf-industry","tag-golf-industry-development","tag-golf-report","tag-golf-rounds-2015","tag-informe-industria-golf-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the Golf Industry Can Continue to Grow: Keys for Development<\/title>\n<meta name=\"description\" content=\"An in-depth report on the future of golf. 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