{"id":3815,"date":"2013-06-15T11:10:54","date_gmt":"2013-06-15T11:10:54","guid":{"rendered":"https:\/\/www.antoniogomezcava.com\/golf-and-resorts-mortgaged-a-la-tour-operation-and-otas\/"},"modified":"2026-06-04T07:34:41","modified_gmt":"2026-06-04T07:34:41","slug":"golf-resorts-mortgaged-tour-operators-otas","status":"publish","type":"post","link":"https:\/\/www.antoniogomezcava.com\/en\/golf-resorts-mortgaged-tour-operators-otas\/","title":{"rendered":"Golf and Resorts: Mortgaged to the tour operation and OTA’s"},"content":{"rendered":"\t\t
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Are golf courses and tourist resorts mortgaged to traditional Tour Operations and OTAs (Online Travel Agencies)?<\/strong><\/h3>\n

Undoubtedly, it is a topic that deserves detailed analysis, since different factors can lead to tourist resorts and golf courses depending exclusively<\/strong> on these sales channels. After several meetings with executives of large vacation resorts and commercial directors, I have come to the conclusion that, although each one has its own commercial policy, many still do not analyze the segmentation possibilities of their marketing channels or how to manage them efficiently.<\/p>\n

Factors influencing the segmentation of the sales channel<\/strong><\/h3>\n
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  1. \n

    Geographical location<\/strong>
    \nDepending on the location of the resort, it is key to analyze the sales potential to local, regional, or national clients. For example, there are island destinations that depend heavily on different sales channels due to their geographical isolation.<\/p>\n<\/li>\n\t

  2. \n

    Market niches that demand your product<\/strong>
    \nClimate, sun, infrastructures, sports facilities, and nature are factors that can condition dependence on certain markets, especially in tourist destinations aimed at clients from central and northern Europe.<\/p>\n<\/li>\n\t

  3. \n

    Dependence on customer emitting hubs<\/strong><\/p>\n