Professional of the hospitality business and sports, with 14 years of experience in the world of golf, hotels, operations, sales and marketing in golf courses and resorts. Great experience in National and International Tour Operation and Trade Fairs. Marketing, Sales plans and projects development. Teamwork and winning mentality.


Marketing of Sotogrande golf courses: Golf Almenara, La Reserva de Sotogrande, Almenara Golf Resort and NH Resorts Development and implementation in the sales and marketing team of leisure and golf segment of the hotel chain NH Hoteles in its new division, NH Resorts.


Development of the online marketing plan strategy, social networking resorts microsites, Sotogrande, Golf Almenara and La Reserva de Sotogrande.


Almenara Golf Resort: Golf Sales and Marketing segment in the hotel chain NH Hoteles. La Reserva de Sotogrande. Private golf course: Golf Sales, operations and memberships The San Roque Club: Operations, memberships and sales. Opening and marketing operations of Donnafugata Golf Resort. Sicily, Italy. With a total of 200 rooms, spa and two golf courses 18 holes. Donnafugata Links, designed by Franco Piras and Donnafugata Parkland, designed by Gary Player.


  • Sales plans,
  • Marketing and Operations in golf courses and resorts.
  • Marketing on-line / off-line and social networks.



Public Company; 10,001+ employees; NH; Hospitality industry January 2008 – Present. Sotogrande, (Cádiz) Spain.

Sotogrande and Almenara Golf Resort. Golf Courses responsibility: Almenara Golf Club La Reserva de Sotogrande. Powered image, value and services of the golf course and resort complex of Sotogrande in the NH Hotel group, via acquisition of new customers and recruiting new Tour Operators accounts, local, national and international. Increased amount of hotel business segment via golf through the improvement of existing customers, attract new markets and opening new sales channels and Business to Business Business to Client. Uptake and group management, product development and services offered by NH Hotels Chain and leisure segment in NH Resorts.

Search for new accounts, businesses, visitors and monitoring them. Being in contact with potential customers to understand and quantify their needs and budgets, and the benefits for the sales of the Golf Resort. Updated information on all interactions with customers in CRM database. Monitoring and working with retail agencies and Tour Operators of golf and preserving the values of production and improving existing accounts. Support Sales Manager Almenara Golf Resort and the Director of Sales and Marketing at NH Resorts in negotiating contracts, participate in trade shows and conferences. Sales reports, weekly, monthly, quarterly Sales and Marketing NH Resorts. Reporting and tracking sales plan and travel plan. Generation, development and control of the customer database and customer

MARKETING ASSISTANT – NH Hotels Public Company; 10,001+ employees; NH; Hospitality industry January 2010 – July 2011 (1 year 7 months) Sotogrande, (Cádiz). Spain


Leisure segment of the hotel chain NH Hoteles. Assist Marketing Director in the negotiation of contracts, participation in marketing activities in all 21 Hotels Resorts NH Hoteles chain. Creation and approval of advertisements, promotional materials and vectors to ensure the correct use of logos and brand guidelines. Monitoring response data communications and other performance metrics and marketing. / Analytic shares.

Establishment and maintenance of centralized archive of presentations, marketing materials and media. Coordinating production and distribution off-line and on-line through intermediaries. Creation and distribution of marketing plan updates, products, direct marketing programs and sales tools. Assistance with financial responsibilities estimating, billing, reporting and billing of fees and marketing expenses, advertising requests for cooperation and documentation. Help in programming media, testing and monitoring them. Creative Design in formats Photoshop, Illustrator, FreeHand for media publications and media Off-line On-line HTML. Project development of corporate website and microsites of different Hotels Resorts. 2.0 Development of communication, social networking and viral marketing campaigns and blogs. Massive mailing campaigns to databases via national and international newsletters.

SALES & RESERVATIONS MANAGER The San Roque Club. Golf Club and Resort. Privately Held ASAHI KANKO Japanese company; 51-200 employees; Hospitality Industry 1998 – January 2008 (10 years) San Roque, (Cádiz) Spain


Assistant of the Director of Golf and public relations. Resort guests, club members and General managers Caddy Master manager Marshall & starter responsible Range manager Daily Management and Group Reservations.

Organization of sports events and tournaments:

  • Telefónica 2003
  • Vodafone 2004
  • Asprey Cup 2004-05-06-07,
  • EUROPEAN TOUR PGA Qualifying School 2004-05-06-07,

Management federation licenses by the Royal Spanish Golf Federation. Automation of handicap thereof. Administration and Management of payment of debts and agencies and tour operators. Recruitment of tour operators, monitoring, responding to complaints and / or treatment of any kind, overbooking settlement assistance. Capturing and tracking groups Customer service operations to optimize the facilities of the hotel and golf course and meet the specific needs of each group, and personal control of all services in coordination with other departments.

Sales strategies, developing packages for incoming agencies and tour operators specializing in conjunction with the Department of Procurement and Sales. Organization of groups of Golf, notably members of the PGA of Europe and tournaments company and customer reference and

  • AUDI,


  • ENGLISH (Full professional proficiency)
  • FRENCH (Professional working proficiency)

Knowledge skills

  • Sales and Marketing Web 2.0, 
  • Online Marketing, 
  • Social Media Marketing, 
  • Golf Course Management, 
  • Golf  International Sales, 
  • Sales Operations, 
  • Resorts, 
  • Business Analysis, 
  • Hotel Management, 
  • Hotel Contract Negotiation, 
  • Public Relations, 
  • Online Communications,
  • Reservations, 
  • SEO, 
  • SEM,  
  • Social Networking Strategy, 
  • Web Strategy

Education University of Cádiz UCA – Law


Ramon Luengo Martínez Senior Vice President NH Hotel Group

During my time as CEO in Sotogrande SA, I had the pleasure to work with Antonio. He is a very experienced professional, with a deep knowledge of the golf, leisure and hospitality business. He is also a very keen and proactive expert in social media. I would definitely recommend Antonio to ocupy any commercial position related with any of this businesses.

Sandra Rodriguez Villagrán Director of Revenue Management Resorts at NH Hoteles

Antonio is an excellent professional with a clear business profile. He is a very proactive and innovate person. I would emphasized his adaptability and ability to work. Always ready, he also promotes a good working enviroment. Reccomendations Vicente Salamanca CEO bei Proscott Golftours GmbH & Co KG I work with Antonio as a client for many years. Antonio is very professional golf sales manager with a strong knowledge of the golf tourism industry. He has strong skills and is very customer service orientated. Serving customers is one of his passions. With Antonio you do not have problems as customer, he has always and very quick solutions! It a great pleasure to work with him .

ARJAN TEN HAVE Dir. Business Development – Meliá Villaitana

Antonio is THE kind of person you´d like to have in your team. His performance has been superb in all duties. Possitive attitude, great experience in many off & online concepts, commercial skills, motivated, responsible, and above all, an enthousiastic team player!

Edouard Des Fontaines Head of Product Europe & Worldwide at

I have worked with Antonio as a client of Almenara Golf & Resort. It has always been a pleasure doing business with him, as Antonio’s manner and professionalism in meetings in second to none. He works hard and always promptly follows up on what was discussed in meetings. What impressed me with Antonio is his ability to speak fluent business English in such a natural manner. I would not hesitate to recommend Antonio to anyone wanting to hire him, and am confident that he will be an asset in any field he works.

Alfredo Calle Vega Director of Golf at Lanzarote Golf.

I had the opportunity to meet Antonio in several golf business situations and I would mention his knowledge in marketing and especially in the golf sector. I think it is of a great value his experience in golf resorts management and revenue. It was always a pleasure to share ideas with him, he is very imaginative to always improve the business

Marcelo Molinari Head of Meetings & Events (MICE), Global Marketing Team at Chic Outlet Shopping

“I have had the pleasure of working with Antonio since the beginning of 2012. His professionalism, and ability to get things done quickly and effectively have made an impression already. He managed in a short period of time to introduce Costa de Sol – Costa del Golf as a great golf destination. Amazing knowledge of this segment. I look forward to continue working with him, and witness how he personally will make the presence of Costa del Sol – Costa del Golf grow like never before.