Golf Vacation Insider, which is the main source of independent travel references on the Golf Internet, recently conducted an online survey of its 350,000 active subscribers to learn more about how travel decisions are made and what factors are important to them in deciding where to go.
The following selected findings from the survey provides information on the process of decision making for the 350,000 golf travelers who they have in their databases:The number one factor in deciding where to go is the value (defined in the survey as the intersection of price and quality), listed by 58% as the most important deciding factor.
Of them 22% vote for play courses of the highest quality. Curiously, only 5% of respondents consider “climate factor” or “accessible areas” as most important when deciding where to go.
These results confirm what we suspected:
- Our Travelers look beyond the factor “price”, and carefully consider what they’re getting for the amount paid. It is therefore one of the debates that is open, where we wonder if current travel options provide real value and whether it is worth our potential customers to spend their time and money.
- The survey also helped to define the 350,000 subscribers, the public profile of golf travel buyers with high and active socio-economic levels. The results of the survey suggest that the report has a golf client collective buying power that revolves around 6 billion dollars. Specifically, the survey reveals the following data: 65% had family incomes of between $100,000 – $500,000.
- 81% enjoy two or more golf trips per year.
- 82% of average expenditure revolves around the $ 500-5,000 per person for each trip.
The survey, which was taken through the website SurveyGizmo and completed by 2697 email subscribers of Golf Vacation Insider, with no incentive to encourage the participation of its subscribers. Therefore, the results have generated a statistical confidence level of above 95% with a margin of error of less than 5% .After the maelstrom of deals that we live with in recent years, in which “anything goes” it has been the “framework law” by some brokers and operators, always seeking the lowest price when buying golf vacations, we wonder if it ends the era of the “Golf Deal”?